Sunday, 6 March 2011

Singapore Sling!


When Ngiam Tong Boon felt bored one day in 1915 and invented the cocktail now known as "The Singapore Sling", he probably didn't know what it really was, he had invented and how this would be the kind of attraction it actually turned out to be for the "Long Bar" at famous "Raffles" Hotel in Singapore.
For me this story, and the Singapore Sling it self, was one of the only things I knew about Singapore -apart from the fact that it should be one of the worlds cleanest Cities, with a harsh policy towards littering and chewing gum- and to go to Raffles Hotel and enjoy one of those drinks was "the" thing, I wanted to do when visiting Singapore.
As I got there I realized that I was not the only one with that idea, and here we are coming to what I said at the beginning, that Ngiam Tong Boon didn't know what it was he invented back in 1915.
The bar at this old and well established Hotel was absolutely packed with visitors, and in front of ALL of them on the tables were; Yes right, a tall Poco Grande cocktail glass containing some red fluid; "The Singapore Sling".
So imagine this; this bar is open 7 days a week, it might not be packed to all times, but in the evening I guess that it is packed for the most of the time, and all of these people come there to drink at least one Sling at a price -yes picture this- 20 Euros, for one drink.
It is not that big, it taste amazingly good and is easy to sling down, just as a tasty fruit juice, so the turn over is huge in that place as well. So once again; imagine that there is about 200 people in that bar, all of them having a Sling, take the photo, down it and out they go checking the "done that list", and the new visitor takes over the table and the whole thing repeat it self again.
I were there with 4 friends and we spent maybe 25 minutes in there and then we were out again.
So the turn over could be about 400 people an hour, so 400 red drinks goes over the bar every hour and the 20 euros times 400 goes the other way to the cashier, that is amazingly 8000 euros an hour.
What a money machine, and that is what I think he didn't know, that guy who was a bit bored back in 1915.

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